Dear Agent,
🌍 Viator 101: Your Guide to Booking Unforgettable Experiences for Clients
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What is Viator?
Viator, a TripAdvisor company, is a trusted global marketplace for tours, activities, and experiences in destinations around the world. With access to over 300,000+ experiences across 200 countries, Viator makes it easy to add extra magic to your clients’ vacations—from skip-the-line museum passes to private cooking classes, catamaran sails, guided hikes, and more.
Why Use Viator as a Travel Advisor?
✔️ Commissionable – Earn commission on every booking made through your advisor account.
✔️ Pre-Vetted Tours – All experiences are vetted with verified reviews, giving your clients peace of mind.
✔️ Last-Minute Friendly – Great for clients who want to add activities close to their travel dates.
✔️ Mobile Vouchers & Instant Confirmation – Super convenient for travelers on the go.
✔️ Global Inventory – A fantastic resource for international destinations, especially Europe, Asia, and Australia.
Pro Tips for Agents:
✅ Always log in to your Viator Travel Agent Program account (TAP) before booking to ensure you receive commission.
✅ Use the “Reserve Now & Pay Later” option for clients who want flexibility.
✅ Filter results by traveler ratings and duration to quickly match experiences to your clients’ needs.
✅ Suggest Viator experiences as part of your pre-departure emails to increase value and drive commission.
✅ Save favorites and create curated lists for specific destinations—it makes quoting faster and more personalized!
Common Use Cases:
Pre-cruise excursions and day trips
Honeymooners looking for romantic activities
Multi-gen families who want group-friendly tours
Clients who want unique, off-the-beaten-path experiences