Marketing Travel

It is a MUST to be on Social Media if you want to be successful in the travel industry

Social Media - Are you using it to your benefit - this includes your profile on the website

Focus on one platform at a time and grow that

Here are the platforms

• Facebook Personal Profile

• Facebook Page

• Facebook Groups

• Instagram

• Instagram Stories

• Instagram Reels

• Instagram TV

• Linkedin

• tikTok

• Pinterest

• Twitter

• Youtube

Be present Everywhere that you can be listed as an agent

• Google

• Travel leaders Agent Profiler

• Yelp

• Bing

• Yahoo

Social Media Course

Creative Apps list here

• Canva is also one to add

Plan out your content calendar in advance a month at a time

Here are some schedulers

• Hootsuite

Here is some ways to market offline

• Tradeshows - community shows

• Big tradeshows

• Visiting local bridal shops to collaborate

• Visiting Hair dressers, tanning salons, beauty shops, churches, eateries - I ALWAYS leave a stack of my cards where I can - you never KNOW

Join a marketing group - there are more & more of these to support

• Community groups

• Girls night out groups

• BNI

Email Marketing - write.a monthly email

• Mail Chimp

• Constant Contact

Tips to get started on Social Media

• Use series posts to fill in the weeks and the rest can be more spontaneous content - Have a set for 3 times a week

• Margarita Mondays - review a different resort in Mexico while making their signature margarita recipe on live

• Ask people what they miss most about traveling and share their responses and some examples from trips you’ve planned

  • Get people excited to travel again, boost morale and mood!

• Establish brand personality

• Takeovers on different platforms, send your agents out to different locations

  • You can save up videos if you have multiple people traveling at the same time and post these as one-day takeovers throughout the week

• Food series - similar to the margaritas, trying out new recipes from different travel locations you book

• Preset packs for editing photos in Lightroom or VSCO can give you an aesthetic

  • Article with instructions/some examples: https://creativemarket.com/blog/lightroom-presets-instagram

  • If none of these are doing it for you, you can google “Lightroom or VSCO presets for travel photos” and there are literally thousands of options

  • You can also create your own presets in VSCO or Lightroom

#MotivationMondayTravel Inspiration: Check out our Pinterest board for quotes:

Tuesday#TravelTuesdaySupplier post (see our promoted suppliers for this
month and share a post using social share)

Wednesday#WeddingWednesdayCheck out

Destination Bliss for inspiration

Thursday#ThrowbackThursdayPost old vacation photos

Friday#FeatureFridayPost your clients' vacation photos

SaturdayBlog PostsPost one of our blogs from ITB

SundayDestination PostFeature an inspirational destination each week

How-To Social Media Documents:

• How to see Scheduled Posts on Facebook

• How to remove TL Social Scheduling on Facebook

• How to Use Tik Tok

• Live Video Engagement: How to Build Relationships Live

• How to Get More Instagram Traffic

• How to Use User-Generated Content on Instagram

• Facebook Stories

• Facebook Live

• Facebook Job Posting

• Creating a Facebook Business Page

• Facebook Targeting

  • Core Audience

  • Custom Audience

  • Lookalike Audience

• Facebook Pixel

• Facebook Paid Ads

• Posting on Instagram Feed

• Posting on Instagram Stories

• Instagram Stories

• Instagram Live

• Link Instagram to a Facebook Page

Social Media Tools and Guides:

• Bitly : Easily shorten, share, manage, and analyze your links.

• Canva : graphic-design website that provides access to over a million photographs, graphics, and fonts

• Hootsuite : Schedule, manage and analyze your organic social media

• Google Analytics: Data about your website visitors

• Buffer : Easily schedule and manage your social media posts

• Top 10 Creative Apps

• Guide to All Things Social

• NZ Social Media Bootcamp

Toolkits:

• Celebrity Toolkit from 6/26 sailing - Utilize the attached posts and pictures from the first sailing out of a US port in 15 months to encourage and answer your follower's questions on cruising today.

• National Travel Advisor Day Social Media Toolkit

• Destination Connection - visit the destination partners asset libraries to find pictures, videos and more.

  • New Zealand

• Destination Bliss Social Media Toolkit

• Distinctive Voyages - Here are some social media posts to help promote Distinctive Voyages.

• Distinctive Voyages Video for Social Media

• Honeymoon and Destination Wedding - Romance Toolkit

• One Caribbean Family Ambassador Program - Marketing Toolkit - This marketing toolkit is for use on your website, social media pages and customer promotions.

• Rocky Mountaineer - Here are some social media posts to help promote Rocky Mountaineer.

• SELECT July 2021 Toolkit - Utilize the attached posts to encourage your
  clients to book SELECT through you.

• SELECT Summer Magazine Toolkit - Use these posts to share the latest issue of SELECT magazine with your clients and inspire them to book a SELECT hotel with you.

• Travel Better - This campaign includes social media and Leaders Edge Website assets and pre-approved copy, radio script, email headers & footers, flier slicks and more.